There are many options when it comes to unique fur coats, but a new coat commissioned by a global dairy company is truly one of a kind — it’s made from men’s chest hair.
Arla produced the “Man-Fur Coat” “as a protest against the widespread ‘manning-down’ of British men, typified by clean-shaven chests and emasculating fashion,” according to the Daily Mail.
“We commissioned the Man-Fur Coat as a wakeup call for the nation’s gents. A way to encourage them to readopt the values of assured ‘men’s men’ from yesteryear who would laugh nonchalantly in the face of adversity and be proud of their abundant manliness,” an Arla representative said in an article on The Inquisitr website.
The chest hair coat is made from more than one million strands of male chest hair, according to the Daily Mail. It took a team of fashion designers more than 200 hours to create it. The Man-Fur Coat costs more than $3,800.
The coat is part of an effort to promote the launch of a new drink called Wing Co. The drink is a protein-rich chocolate-flavored milk drink marketed for men.